The reviews are in, and if
you’re surprised, you
haven’t been paying
attention.
Here’s what newspapers
said about
BRACKETBUCKS
2004:
“I am so, soooo,
sooooooooooo glad we did
it. As long as I’m at
this newspaper, we’ll be
carrying BRACKETBUCKS.”
Rachel
Raney
Assoc. Publisher
The
Paducah
Sun
Paducah, KY
Call her at (270) 575-8600
“Our advertising revenues
were up 37 percent over
2003. A great contest!”
Kevin Prior
Advertising Director
Midland Daily News
Midland,
MI
Call him at (989) 835-7171
“Another record year for
entries – nearly 1,400!
That’s almost twice the
previous year.”
Randi
Arnold
Marketing Manager
Kalamazoo Gazette
Kalamazoo, MI
Call her at (269) 345-3511
“Nobody here was prepared
for the response we got to
BRACKETBUCKS. People were
lined up in the lobby to
buy newspapers so they
could enter. Please let
me write you a testimonial
letter.”
Rich Cains
Advertising Manager
Post-Tribune
Gary, IN
Call him at ((219)
648-3000
“Thanks for a great
contest and a great job.”
Bill Couton
Retail Advertising Manager
The
Connecticut Post
Bridgeport, CT
Call him at (203) 330-6236
“Because of BRACKETBUCKS,
our single-copy sales
jumped by 1,000 per day.
A total of 3,000. It’s
always a big seller for
us.”
Jim
Rasmussen
Circulation Manager
The Journal Times
Racine, WI
Call him at (262) 634-3322
“We’ve been running an
NCAA promotion for 10
years. This year’s was
the best response we’ve
ever had -- about 3,000
entries. The second-best
was last year – the first
year we used BRACKETBUCKS
-- with 1,800. Your
contest has certainly
brought us a big spike in
entries.”
Maia Conway
Advertising Manager
Travis City Record-Eagle
Traverse City, MI
Call her at (231) 946-2000
“BRACKETBUCKS is one of
the best – if not the best
– return on investment of
anything we do.”
Jep Bloor
Advertising Manager
The Register
Sandusky,
OH
Call him at (419) 625-5500
“We had readers calling a
month in advance to make
sure we were going to
carry BRACKETBUCKS. It
creates a lot of
excitement.”
Kathy Beatty
Circulation Sales
Representative
The Journal-News
Hamilton, OH
Call her at (513) 200-2613
“The BRACKETBUCKS contest
couldn’t have gone
better. Everything went
smoothly, and our readers
couldn’t get enough of
it. POWER POINTS is a
company that does what it
says it will do, and we
appreciate that. I’d be
happy to take a call from
any newspaper wanting to
look at doing BRACKETBUCKS.
It’s a winner.”
Vincent Puchalski
Marketing Director
The Scranton Times &
Tribune
Scranton,
PA Call him at (570) 348-9151
“I’d
say BRACKETBUCKS has been
a very, very successful
promotion for us.
Our readers and
advertisers go for it in a
big way.”
John
Speck
Advertising
Director
Southwest
Times Record
Fort Smith
,
AR
“We’ve
never had this kind of
contestant response to
anything we’ve ever
done.”
Paige
Ledford
Advertising
Manager
The
Fayetteville
Observer
Fayetteville
,
NC
“Awesome”
Sara
McDonald
St.
Paul
Pioneer Press
St.
Paul
,
MN