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Testimonials
about the POWER POINTS
Football Contest:
On
any given week, we received
from 300 to 500 entry forms.
That type of
participation in a town of
10,000 was much more than we
could have expected.
With the right space
allocated to the program and
the proper promotion and
editorial support, any paper
with readers who enjoy
football should sign up for
POWER POINTS.
Chad
Engbrock
Publisher
The
Wylie (TX) News
The
POWER POINTS Football Contest
has hit new highs here again.
This includes
advertising revenue,
single-copy sales and
contestant participation.
I can safely say that
the contest has become a
treasured tradition among our
readers and advertisers.
During
the football season – and
even year-‘round – I hear
more talk on the street about
POWER POINTS than about any
other topic of conversation
regarding the Times.
Don
Steele
Advertising
Director
The
Kerrville
(TX) Daily Times
We
had several hundred readers
playing each week as well as a
lot of phone calls.
To me, the success of a
program can be measured to a
degree by phone calls.
If people are
interested, they call.
We gave away a lot of
forms in our lobby as well, so
maybe these people will become
subscribers.
Beverly
Barnum
Vice
President, Promotions
Corpus
Christi (TX) Caller
What
a great promotion!
The advertising
sponsors loved it.
They are already asking
if we’re doing it again next
year.
Because we are, I know
I can build on the advertising
revenue.
Keith
Dawn
Advertising
Director
Norristown
(PA) Times Herald
POWER
POINTS was a huge success with
out paper and our readership.
We saw an increase in
contest entries from week one
(and) …over the 17 weeks of
the contest, we grossed over
$10,000.
Lane
Moon
Advertising
Director
Bellefontaine
(OH) Examiner
Easy,
exciting and lots of fun are
the first words that come to
mind.
We’d done our own
football contests in years
past, but none created the
excitement of POWER POINTS.
A few weeks into the
contest, we noticed our racks
and dealers would sell out on
POWER POINTS day, so the
circulation department had to
increase the numbers.
Dierdre
Warden
Advertising
Director
The
Deleware (OH)
When
I first saw the POWER POINTS
promotion, I thought it was
just another football
promotion that we have never
had much success in selling or
maintaining interest in.
Am I glad we decided to
give POWER POINTS a try.
We
sold the targeted number of
sponsors in less than two
weeks and made over $10,000
for the 17-week run.
You can bet it’s on
our list of promotions again
this year.
Robert
Yamamoto
Advertising
Director
Journal
Gazette, Times-Courier (
Mattoon
,
Charleston
,
IL
)
We
needed a fresh idea to replace
a dying football tab, and
POWER POINTS was the perfect
solution.
Not only is it a
revenue producer, but our
readers loved it.
Single-copy sales
increase on the day POWER
POINTS appears.
A definite win-win any
way you look at it.
Jennifer
Fleischman
Advertising
Director
West Bend
(WI) Daily News
Our
first year’s experience with
the POWER POINTS Football
Contest exceeded my
expectations by a large
margin.
Our advertisers loved
it, we received a HUGE number
of entries from all over our
circulation area and beyond,
and we generated more than
$35,000 in new advertising
revenue.
Also, our single-copy
sales were up over the prior
year during the 17 weeks of
the contest.
It was a turnkey deal
for the Eagle with little work
involved since your staff in
Denver handles the bulk of the
work.
I
wish all of our projects ran
as smoothly and required this
small amount of effort.
Ron
Davidson
Advertising
Director
The
Wichita
(KS) Eagle
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